RELATIONSHIP
What already connects people to this franchise, and what will they accept as authentic?
Entertainment activationStrategy through delivery
WE TURN FAN ATTENTION INTO ACTION.
BUILT ON
RELATIONSHIPS.
A specialized agency for franchises from TV, film, streaming, gaming and anime. We develop the activation and lead it with our partners, from the first concept to the day it goes live.
+250KPODCAST PLAYS
+1.8MVIEWS ACROSS OUR YOUTUBE CHANNELS
01ENTRY POINTS
WHERE DOES YOUR
BRIEF BEGIN?
The method stays the same. What changes is the first question we ask.
02HOW WE WORK
FANS TAKE PART
WHEN IT FEELS
LIKE THEIRS.
Every activation answers three questions in this order. The format is decided last.
R
R→R→P
RELEVANCE
Where, when and in what form does it need to appear to matter to them?
PARTICIPATION
What should they do next? Attend, share, collect, buy, come back or bring others along.
03 / DELIVERY
ONE POINT OF CONTACT, START TO FINISH.
CONTENTCREATORSRETAILLIVE EVENTSPARTNERSPODCASTSCONCEPT
ONE POINT OF CONTACT,START TO
FINISH.
FINISH.
You talk to us. We bring in the creators, producers, partners and retail the activation needs and lead them through to the live day.
You talk to us. We bring in the creators, producers, partners and retail the activation needs and lead them through to the live day.
04SELECTED WORK
WORK YOU CAN
WATCH AND LISTEN TO.
Showing work for: Franchise Activation
05COMMUNITY PROOF
WE DON'T START
FROM ZERO.
Our formats already have an audience and a production routine: +250K podcast plays and +600K views across our YouTube channels. Viewers stay nine to eleven minutes on average with She-Ra, WWE and Toyplosion. An activation can carry that audience from the episode to the event and on to the retail partner.
OWNED FORMAT→LIVE EPISODE→EVENT→RETAIL PARTNER
PODCAST · WITH UNIVERSALISLA NUBLAR FM
20 episodes
PODCASTFIGURBETONT
126 episodes
YOUTUBECHOKING HAZARD
+600K views
YOUTUBEZULEGER STUDIO
1.2M views
06 / THE PEOPLE BEHIND ITTHE TWO PEOPLE
THE TWO PEOPLE
YOU'LL WORK WITH.
STEVEN ZULEGER
ACTIVATION & CREATIVE LEAD
Steven comes from the fan communities these franchises depend on. He leads concept, creative direction and production, including 126 episodes of Figurbetont.
ANDRÉ SZUBA GUZMÁN
COMMERCIAL LEAD
André spent 21 years in pop-culture distribution, the last seven in C-suite roles. He leads the commercial side of every project: structure, partners and retail.
Both stay on the project through delivery.
WHAT NEEDS
TO MOVE NEXT?
A launch, an anniversary or a franchise that needs to stay present between the big moments. We reply within two working days.
START A CONVERSATION ↗